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Perpetua Reviews

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About Perpetua

Perpetua offers retail media execution and intelligence software that thousands of businesses use to profitably scale growth on various marketplaces, including Amazon, Walmart, and Instacart. With a single platform, Perpetua brings together all the eCommerce advertising optimization tools needed to drive sales and scale businesses.

One of the significant advantages of using Perpetua is the ability to create goals, not campaigns. This feature saves time and money with automated campaign creation, execution, and optimization. Businesses can input their strategic objectives, such as growth, profitability, brand defense, or awareness, and rely on Perpetua's ad engine to execute tactically.

Perpetua Pros & Cons

Perpetua.io is a powerful tool with several advantages and disadvantages.

Pros:

  • Advanced Advertising Algorithms: Uses machine learning to optimize advertising campaigns.
  • Mobile Apps: Offers native mobile apps for iOS devices.
  • Full-Funnel Tactics: Supports various ad formats.
  • Off-Amazon and On-Amazon Editorial Placements: Allows sellers to feature their ASINs in off-Amazon review articles and on-Amazon editorials.
  • Intelligent Campaign Management: Helps sellers manage their Amazon campaigns more efficiently.
  • Product Targeting: Offers powerful product targeting tools.
  • Inventory Management: Helps sellers keep track of their inventory levels.
  • Always-On Bid Optimization: Automatically adjusts bids daily to meet the user’s target ACoS.

Cons:

  • Poor Campaign Structure: The software takes down old campaigns and sets up new ones even if the old ones were profitable.
  • Poor Transition Process: For accounts with previous ad history.
  • Loss of Profitable Campaigns: You lose profitable campaigns.
  • No Control Over Bidding Strategy: You have very little control over how your campaigns are managed.
  • Annual Contracts and Auto-Upgraded Pricing: This could be a disadvantage for some users.
  • Data Delay: It would be great if the data was real time and not delayed for 2 days.

Please note that the specific features and offerings of these platforms may vary, and it's recommended to explore each platform to understand which best suits the needs. If more information is needed, please provide further instructions.

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Perpetua Customer Reviews (1)

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Avery Novoa
Avery Novoa
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Apr 10, 2023

Perpetua Customer’s Q&A

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Perpetua Features and Benefits

Perpetua.io is a powerful eCommerce advertising software that offers several key features and benefits:

  1. Advanced Advertising Algorithms: Uses machine learning to optimize advertising campaigns.
  2. Mobile Apps: Offers native mobile apps for iOS devices.
  3. Full-Funnel Tactics: Supports various ad formats.
  4. Off-Amazon and On-Amazon Editorial Placements: Allows sellers to feature their ASINs in off-Amazon review articles and on-Amazon editorials.
  5. Intelligent Campaign Management: Helps sellers manage their Amazon campaigns more efficiently.
  6. Product Targeting: Offers powerful product targeting tools.
  7. Inventory Management: Helps sellers keep track of their inventory levels.
  8. Always-On Bid Optimization: Automatically adjusts bids daily to meet the user’s target ACoS.

In addition, Perpetua.io offers a feature called Goals. Users can create goals, not campaigns, saving time and money with automated campaign creation, execution, and optimization. Users input their strategic objectives (growth, profitability, brand defense, awareness), and rely on Perpetua's ad engine to execute tactically.

Another notable feature is Stream. It provides reporting and optimization capabilities. Users can optimize their Stream Optimization Schedule and access Stream - Automated Intraday Bid Schedule.

Perpetua.io also offers Bulk Operations. Users can launch and edit their Goals/Segments in bulk, and manage their Sponsored Products Campaigns in bulk.

These features are designed to maximize the efficiency of ad spend, ensure campaigns never go dark, and drive profitable market share growth. They also provide users with superhuman precision in reaching audiences and allow for the measurement of the true impact of advertising spend across multiple channels and marketplaces. If more information is needed, please provide further instructions.

Perpetua Pricing

Perpetua.io offers four pricing plans:

  1. Starter: Costs $250 per month. It includes up to $5,000 in monthly ad spend and access to 1 Retail Media Platform.
  2. Growth: Costs $550 per month. It includes up to $10,000 in monthly ad spend and access to 2 Retail Media Platforms.
  3. Pro: Costs $550 per month plus a percentage of ad spend managed in Perpetua. It includes up to $200,000 in monthly ad spend and access to unlimited Retail Media Platforms.
  4. Enterprise: Custom Pricing for over $200,000 in monthly ad spend and access to unlimited Retail Media Platforms.

Each plan offers different features and services. The specific percentage of ad spend for the Pro plan and the custom pricing for the Enterprise plan are not specified and may vary based on the needs of the business. If more information is needed, please provide further instructions.

Payment Method

To manage the Payment Method on Perpetua.io, follow these steps:

  1. Click on the Account Name. In the menu that appears, there's a gear icon next to the account name. Click on the icon to open the Settings page.
  2. In the Account Settings, navigate to the Billing tab which contains details regarding the current billing plan, payment method, and billing email.
  3. Here, the credit card details can be updated, and invoices can be viewed and downloaded.

Under the Invoice History, there are two buttons. The first one looks like a download icon and lets you view a CSV breakdown of your invoice. The second one looks like a pop-out window icon and lets you view and download the invoice. Clicking on it will open a new window.

In the new window, there are options to Download Invoice and Download Receipt, both as PDF files.

Please note that this is a general guide and specific steps may vary based on the type of account being connected (Seller Account or Vendor Account). If more information is needed, please provide further instructions.

Perpetua FAQs

FAQ

Perpetua Alternatives

Here are the top 10 alternatives to Perpetua.io:

  1. Teikametrics: An eCommerce optimization platform for retailers on Amazon and other marketplaces.
  2. Quartile: Optimizes e-commerce ad campaign performance to drive more sales for marketplace sellers.
  3. Helium 10: Contains over a dozen tools that help Amazon sellers to find high ranking keywords, identify trends, spy on competitors, and fully optimize product listings to increase sales exponentially.
  4. StackAdapt: A self-serve programmatic advertising platform used by North America's most exceptional digital marketers.
  5. Marin Software: Provides a unified platform for search, social, and eCommerce advertising.
  6. A2X: Makes it easy for businesses to account accurately for their Amazon marketplace sales.
  7. Sellics: A powerful All-in-One tool that combines everything sellers need to be successful on Amazon.
  8. Skai: Formerly known as Kenshoo, Skai is a leading platform for managing marketing campaigns.
  9. CHEQ: A global cybersecurity company and a pioneer of Autonomous Brand Safety, protecting the world's leading brands from the risks of online advertising.
  10. TrueClicks: A PPC audit and monitoring tool that provides you with a clear overview of your Google Ads account performance.

Please note that the specific features and offerings of these platforms may vary, and it's recommended to explore each platform to understand which best suits the needs. If more information is needed, please provide further instructions.

FAQ

How To Open A Perpetua Account?

To open an account on Perpetua.io, follow these steps:

  1. Navigate to Perpetua.io and click 'Get Started'.
  2. Verify the email address through the steps provided.
  3. After logging into the new account, an Organization needs to be created.

For connecting an Amazon Seller account to Perpetua, two distinct connections need to be established:

  1. AAA (Amazon Advertising API): Provides access to advertising data and allows Perpetua to optimize campaigns.
  2. SP-API (Seller Partner API): Provides product data.

At the time of connecting the account, there should be active advertising campaigns. If not, create a campaign from Amazon to activate advertising, and allow up to 24 hours for the data to sync on Perpetua.

For Agencies connecting a client's account, the Amazon login used to connect the AAA should have Admin Permissions on the Campaign Manager. If not, the account owner will need to grant "View and Edit" permissions.

For Private Owners connecting their account, there should be active advertising campaigns at the time of connecting the account. If not, create a campaign from Amazon to activate advertising, and allow up to 24 hours for the data to sync on Perpetua.

Please note that this is a general guide and specific steps may vary based on the type of account being connected (Seller Account or Vendor Account).

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